Process

I created a mock brief to follow to make sure I design with purpose and intention. I established the main deliverable: a combination logo, and parameters to adhere to such as design elements, colors, typography, and a time frame to complete the work. I also listed reasons to justify why each component was selected and it would be successful from a design and sales standpoint. I used free stock image websites to get inspiration, and free font websites to select typography that aligned with the brief. And finally I made a rough sketch of the design on paper and vectorized it in Adobe Illustrator.