Process

I began by analyzing NPP’s existing logo, identifying areas of improvement in typography, layout, and scalability. I then conducted visual research into competitor logos to understand trends and establish benchmarks for effective design in the industrial sector. After brainstorming and rough sketching multiple concepts on paper, I selected the strongest idea and refined it in Adobe Illustrator. To contextualize the final design, I created Photoshop mockups that showcased the logo in realistic applications such as packaging, signage, and branded materials.

Reflection

This project taught me that even strong design solutions may not always be welcomed in real-world business settings. While I saw clear opportunities for improvement, I also recognized that companies like NPP—especially those with long-standing operations—may be hesitant to invest in rebranding if their business is already performing well. This experience highlighted the balance between design value and business priorities, and reminded me that good design is not just about visual improvement, but also about timing, strategy, and client readiness.