Description

This project began as a logo redesign exploration for a potential client who reached out to me on Fiverr. Although I was not selected for the project, I saw it as an opportunity to refine my skills in real-world logo design. The original Carbon Color logo had scalability and readability issues due to its perspective-based layout and disjointed arrangement of elements. My redesign focused on creating a modern, versatile logo with a balanced structure that would work seamlessly across various applications. The final concept introduces a bold, geometric typeface paired with a hexagonal brand mark, symbolizing carbon’s molecular structure. The color palette of black and purple was chosen to represent strength, innovation, and trustworthiness in the printing and design industry.

Process

I started by critically analyzing the original logo, identifying its strengths and limitations. My assessment revealed issues with perspective alignment, scalability, and visual coherence. With these challenges in mind, I began sketching concepts that would bring balance and clarity to the design. I selected a strong geometric typeface for "CARBON," aiming for boldness and clean lines that enhance readability. "COLOR" was designed to intersect vertically in a grid-like fashion, reinforcing the concept of structured design. The brand mark is represented by a hexagon symbol, inspired by the molecular arrangement of carbon atoms. This choice was both symbolic and practical, as it reflects the scientific nature of printing technology while adding a unique visual element. Within the hexagon, I included a color splash motif to emphasize the "color" aspect of the brand. To further align with principles of color psychology, I chose purple to convey creativity and modernity, while black suggests reliability and precision. I also tested the design using the "would you wear it on your hat" method, validating its simplicity and recognizability at smaller scales.