To begin, I conducted a detailed analysis of the original logo, identifying areas for improvement. I noted that the handwritten script and ornate skull design did not align with the rugged and practical nature of flooring and remodeling. Inspired by Texan aesthetics and the client’s industry, I sketched out concepts that retained the skull motif but in a more structured, geometric form. The redesigned skull pattern is stylized with straight lines, representing both modernity and flooring patterns, making it more fitting for the brand's services. For typography, I replaced the cursive style with bold, clean lettering that is more legible and professional, communicating strength and reliability. I wrapped the business name around the circular mark, echoing the original design's layout but with better readability and balance. Color adjustments included a switch to a deep teal for its associations with trust and stability. The final design is versatile, working effectively in both color and pure black-and-white, and remains visually strong even at smaller scales.