The project began with a detailed review of the original AI-generated logo. My initial assessment revealed significant issues: cluttered design, gibberish text, inconsistent colors, and an overabundance of decorative elements. I initiated the redesign by building directly in Adobe Illustrator, using the client's example image as a reference. My approach was to honor the general concept while streamlining the visual structure for clarity and balance, all while maintaining the emblematic badge style requested by the client. Key improvements included the introduction of an outer gear to symbolize the technical aspect of dairy machinery and the refinement of iconography to make the barn, silo, and mechanical elements more distinct and legible. For the typography, I selected a bold, slab-serif typeface for "AMARAL," combined with clean sans-serif fonts for supporting text. I decluttered the design by removing unnecessary visual noise, ensuring that the brand mark would be scalable and effective across various platforms. Color adjustments were made to bring harmony and modern appeal—simplifying the palette to strong blues and greens that signify trust, technology, and agriculture. I also tested the design for versatility in grayscale and black-and-white, guaranteeing its adaptability for different applications.