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BMW Infographic - Basic.jpg

BMW Infographic

Project Type: Digital Infographic
client: Fictional
role: Graphic Designer
tools used: Adobe Illustrator, Adobe Photoshop
adobe-illustrator-icon.png
adobe-photoshop-icon.png
BMW Infographic - Advanced-min.jpg

Description

This project was part of my exploration into Adobe Illustrator as I developed my skills in vector graphics and visual storytelling. I created a two-page infographic explaining the unique shifting procedure and driving modes of the 2013 BMW M5—a super sedan known for its perfect balance of power and comfort. Inspired by my own experience owning this car, I wanted the infographic to be visually engaging while breaking down the complex controls and settings into easily digestible sections. Infographics have always fascinated me for their ability to transform dense information into clear, appealing visuals, and this project was a perfect opportunity to practice that craft.

Process

I started by outlining the key features and steps required to start, drive, and park the M5, along with its various driving modes and traction control settings. Using Adobe Illustrator, I designed custom vector graphics and icons to illustrate each process step clearly. I utilized a strong visual hierarchy and color-coding to guide the viewer's eye through the steps logically. For efficiency and clarity, I structured the design with separate pages: the first focusing on basic operation and the second covering advanced driving modes and controls.

Reflection

This project reinforced my appreciation for well-structured infographics and their power to simplify complex information. It also deepened my understanding of vector design and multi-section layouts. Seeing my design effectively convey intricate car controls validated my fascination with infographics and strengthened my commitment to mastering visual storytelling.

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